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Technical Marketing Communication: A Guide to Writing, Design, and Delivery Emil B. Towner
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Technical Marketing Communication: A Guide to Writing, Design, and Delivery
Emil B. Towner
Toothpaste... disposable razors... security systems... farm equipment. Those products have one thing in common. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials.
160 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 30 de abril de 2016 |
| ISBN13 | 9781631572661 |
| Editoras | Business Expert Press |
| Páginas | 160 |
| Dimensões | 152 × 228 × 8 mm · 213 g |
| Idioma | Inglês |
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