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Critical Thinking for Marketers, Volume I: Learn How to Think, not What to Think David Dwight
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Critical Thinking for Marketers, Volume I: Learn How to Think, not What to Think
David Dwight
Provides information and guidelines on not only how to develop good arguments, but also what it means to develop a good argument. The book describes two basic kinds of arguments - deductive and inductive - and how to examine whether such arguments are ‘good’ or not.
184 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 30 de novembro de 2016 |
| ISBN13 | 9781631571169 |
| Editoras | Business Expert Press |
| Páginas | 184 |
| Dimensões | 227 × 152 × 15 mm · 300 g |
| Idioma | Inglês |
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