Conte aos seus amigos sobre este item:
Customer-centric Knowledge Management: Concepts and Applications Minwir Al-shammari 1º edição
Item sob encomenda (no estoque do fornecedor)
O que dizem nossos clientes:
Customer-centric Knowledge Management: Concepts and Applications
Minwir Al-shammari
Customer-Centric Knowledge Management (CCKM) is needed in order to build good customer relations and to maintain customer satisfaction and loyalty. It includes the management of processes and techniques used to collect information regarding customers' needs, wants, and expectations for the development of new and/or improved products and services.
Customer-Centric Knowledge Management: Concepts and Applications is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation. It seeks to expand the literature and business practices and contributes to the dynamic and emerging fields of organizational knowledge management, customer relationship management, and information and communication technologies (ICTs).
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 31 de agosto de 2011 |
| ISBN13 | 9781613500897 |
| Editoras | IGI Global |
| Páginas | 315 |
| Dimensões | 216 × 279 × 19 mm · 1,05 kg |
| Idioma | Inglês |
| Contribuidor | Minwir Al-Shammari |
