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Fashion Marketing: Influencing Consumer Choice and Loyalty with Fashion Products Caroline Le Bon
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Fashion Marketing: Influencing Consumer Choice and Loyalty with Fashion Products
Caroline Le Bon
Focuses on the fashion apparel and accessories industry. The book introduces the concept of fashion equity- the value fashion adds to products - a key concept to explain fashion products attractiveness and success, despite their constant renewal.
144 pages, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 30 de outubro de 2014 |
| ISBN13 | 9781606499047 |
| Editoras | Business Expert Press |
| Páginas | 160 |
| Dimensões | 152 × 229 × 8 mm · 220 g |
| Idioma | Inglês |
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