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Mobile Commerce: How It Contrasts, Challenges and Enhances Electronic Commerce Esther Swilley
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Mobile Commerce: How It Contrasts, Challenges and Enhances Electronic Commerce
Esther Swilley
The purpose of this book is to answer questions concerning the benefits of mobile commerce and its commonalities and contrasts with electronic commerce. The authors integrate the opportunities and challenges to bring an idea of the future of marketing with an emphasis on both mobile and electronic commerce, into digital commerce.
81 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 30 de novembro de 2015 |
| ISBN13 | 9781606498446 |
| Editoras | Business Expert Press |
| Páginas | 81 |
| Dimensões | 228 × 151 × 14 mm · 148 g |
| Idioma | Inglês |
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