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Consumer Cosmopolitanism in the Age of Globalization Melvin Prince UK edition
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Consumer Cosmopolitanism in the Age of Globalization
Melvin Prince
Today's marketers are confronted with a spate of differing opinions and conflicting information about the changing consumer in the era of globalization. This book offers answers to the following questions: What marketing opportunities are associated with consumer cosmopolitanism? How do trends in consumer cosmopolitanism affect long-range planning? What are the best communications strategies for reaching the cosmopolitan consumer?
180 pages, Illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 4 de outubro de 2012 |
| ISBN13 | 9781606493649 |
| Editoras | Business Expert Press |
| Páginas | 180 |
| Dimensões | 154 × 229 × 18 mm · 399 g |
| Idioma | Inglês |
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