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Born Global Firms: A New International Enterprise S. Tamer Cavusgil
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Born Global Firms: A New International Enterprise
S. Tamer Cavusgil
Helps managers and scholars understand the born-global phenomenon. This book offers a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises.
125 pages, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de agosto de 2009 |
| ISBN13 | 9781606490129 |
| Editoras | Business Expert Press |
| Páginas | 125 |
| Dimensões | 152 × 229 × 7 mm · 195 g |
| Idioma | Inglês |
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