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Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth Rita Gunther McGrath
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Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth
Rita Gunther McGrath
How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive? This guide includes 40 marketbusting moves and outlines 5 overall strategies companies have used to drive new growth including: change the customer experience, reconfigure products and services, and redefine key metrics.
272 pages, illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de abril de 2005 |
| ISBN13 | 9781591391234 |
| Editoras | Harvard Business Review Press |
| Páginas | 272 |
| Dimensões | 164 × 242 × 23 mm · 589 g |
| Idioma | Inglês |
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