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How Brands Become Icons: The Principles of Cultural Branding D. B. Holt
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How Brands Become Icons: The Principles of Cultural Branding
D. B. Holt
Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
288 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 8 de novembro de 2004 |
| ISBN13 | 9781578517749 |
| Editoras | Harvard Business Review Press |
| Páginas | 288 |
| Dimensões | 159 × 240 × 25 mm · 588 g |
| Idioma | Inglês |
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