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Globalization of Consumer Markets: Structures and Strategies Erdener Kaynak 1º edição
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Globalization of Consumer Markets: Structures and Strategies
Erdener Kaynak
The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today's consumer markets, readers will find they have the key to success and survival in the global marketplace.
356 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 27 de maio de 1994 |
| ISBN13 | 9781560244295 |
| Editoras | Taylor & Francis Inc |
| Páginas | 356 |
| Dimensões | 150 × 220 × 20 mm · 820 g |
| Idioma | Inglês |
| Editor | Hassan, Salah S. |
| Editor | Kaynak, Erdener |
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