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European Perspectives in Marketing Erdener Kaynak 1º edição
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European Perspectives in Marketing
Erdener Kaynak
Kaynak (marketing, The Pennsylvania State University) collects work examining marketing practices and consumer behavior in several EU countries, one EFTA country, and one Associate EU member country. Conceptual frameworks, case studies, and analysis offer insight into issues such as outsourcing of industrial products from Eastern and Central Europe
182 pages, illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de outubro de 2004 |
| ISBN13 | 9780789025685 |
| Editoras | Taylor & Francis Inc |
| Páginas | 182 |
| Dimensões | 148 × 210 × 17 mm · 500 g |
| Idioma | Inglês |
![Cover for Erdener Kaynak · International Business in the Middle East - De Gruyter Studies in Organization (Hardcover Book) [Reprint 2015 edition] (1985)](https://imusic.b-cdn.net/images/item/original/212/9783110103212.jpg?erdener-kaynak-1985-international-business-in-the-middle-east-de-gruyter-studies-in-organization-hardcover-book&class=scaled&v=1557000027)
