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Consumer Behaviour: Applications in Marketing Robert East 4 Revised edition
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Consumer Behaviour: Applications in Marketing
Robert East
Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.
360 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de dezembro de 2021 |
| ISBN13 | 9781529730845 |
| Editoras | SAGE Publications Ltd |
| Páginas | 376 |
| Dimensões | 150 × 220 × 20 mm · 830 g |
| Idioma | Inglês |
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