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Consumer Behaviour: Applications in Marketing Robert East 5 Revised edition
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R$ 899,90
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Data prevista de entrega 21 - 28 de dez de 2026
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Consumer Behaviour: Applications in Marketing
Robert East
Move beyond basic psychology with this critical, research-led approach to consumer behaviour. This new edition is fully updated with insights on AI, digital advertising, and behavioural finance.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| A ser lançado | 12 de dezembro de 2026 |
| ISBN13 | 9781036206420 |
| Editoras | SAGE Publications Ltd |
| Páginas | 376 |
| Dimensões | 150 × 220 × 20 mm · 596 g (Peso (estimado)) |
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