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The SAGE Handbook of Marketing Ethics Lynne Eagle
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The SAGE Handbook of Marketing Ethics
Lynne Eagle
This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.
600 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 19 de outubro de 2020 |
| ISBN13 | 9781529709292 |
| Editoras | SAGE Publications Ltd |
| Páginas | 576 |
| Dimensões | 252 × 182 × 40 mm · 1,21 kg |
| Idioma | Inglês |
| Editor | Dahl, Stephan |
| Editor | De Pelsmacker, Patrick |
| Editor | Eagle, Lynne |
| Editor | Taylor, Charles R |
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