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Marketing Ethics & Society Lynne Eagle
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Marketing Ethics & Society
Lynne Eagle
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
320 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 8 de outubro de 2015 |
| ISBN13 | 9781446296615 |
| Editoras | SAGE Publications Ltd |
| Páginas | 320 |
| Dimensões | 240 × 194 × 21 mm · 726 g |
| Idioma | Inglês |
| Editor | Dahl, Stephan |
| Editor | Eagle, Lynne |
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