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Marketing Management: A Customer-Centric Approach Fred Selnes
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Marketing Management: A Customer-Centric Approach
Fred Selnes
This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.
344 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 3 de dezembro de 2024 |
| ISBN13 | 9781529624250 |
| Editoras | SAGE Publications Ltd |
| Páginas | 360 |
| Dimensões | 150 × 220 × 20 mm · 870 g |
| Idioma | Inglês |
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