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Marketing Management: A Customer-Centric Approach Fred Selnes
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Marketing Management: A Customer-Centric Approach
Fred Selnes
This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.
344 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 28 de novembro de 2024 |
| ISBN13 | 9781529624243 |
| Editoras | SAGE Publications Ltd |
| Páginas | 360 |
| Dimensões | 190 × 245 × 21 mm · 782 g |
| Idioma | Inglês |
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