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International Marketing Strategy: Analysis, Development And Implementation Alexandra Kenyon-Robin Lowe-Isobel Doole 9º edição
International Marketing Strategy: Analysis, Development And Implementation
Alexandra Kenyon-Robin Lowe-Isobel Doole
Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets.
496 pages
| Mídia | Livros Book |
| Lançado | 24 de janeiro de 2022 |
| ISBN13 | 9781473778696 |
| Editoras | Cengage Learning EMEA |
| Páginas | 496 |
| Dimensões | 258 × 195 × 25 mm · 1,01 kg |
| Idioma | Inglês |