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Marketing Concepts and Strategies Dibb, Sally (Coventry University, UK) 9º edição
Marketing Concepts and Strategies
Dibb, Sally (Coventry University, UK)
The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy.
832 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 20 de janeiro de 2023 |
| ISBN13 | 9781473778580 |
| Editoras | Cengage Learning EMEA |
| Páginas | 832 |
| Dimensões | 200 × 260 × 34 mm · 1,51 kg |
| Idioma | Inglês |