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Trends and Innovations in Marketing Information Systems - Advances in Marketing, Customer Relationship Management, and E-Services
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Trends and Innovations in Marketing Information Systems - Advances in Marketing, Customer Relationship Management, and E-Services
Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods.
357 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 21 de outubro de 2015 |
| ISBN13 | 9781466684591 |
| Editoras | Idea Group,U.S. |
| Páginas | 454 |
| Dimensões | 291 × 227 × 33 mm · 1,38 kg |
| Idioma | Inglês |
| Editor | Tsiakis, Theodosios |
