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Global Marketing Strategies for the Promotion of Luxury Goods - Advances in Marketing, Customer Relationship Management, and E-Services Fabrizio Mosca-Rosalia Gallo
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Global Marketing Strategies for the Promotion of Luxury Goods - Advances in Marketing, Customer Relationship Management, and E-Services
Fabrizio Mosca-Rosalia Gallo
Explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this publication is designed for use by business professionals, researchers, and graduate-level students.
300 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 31 de março de 2016 |
| ISBN13 | 9781466699588 |
| Editoras | Idea Group,U.S. |
| Páginas | 300 |
| Dimensões | 291 × 223 × 28 mm · 1,16 kg |
| Idioma | Inglês |
| Editor | Gallo, Rosalia |
| Editor | Mosca, Fabrizio |
