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Online Advertising and Promotion: Modern Technologies for Marketing - Advances in Marketing, Customer Relationship Management, and E-Services Payam Hanafizadeh
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Online Advertising and Promotion: Modern Technologies for Marketing - Advances in Marketing, Customer Relationship Management, and E-Services
Payam Hanafizadeh
Educates executives and students on how to meet online advertising and Internet marketing challenges for both present and future tactics. It outlines the changes and challenges that have impacted how online advertising decisions are being made and how decision-makers are getting their information in an online world.
248 pages, illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 30 de abril de 2012 |
| ISBN13 | 9781466608856 |
| Editoras | Idea Group,U.S. |
| Páginas | 248 |
| Dimensões | 216 × 279 × 16 mm · 870 g |
| Idioma | Inglês |
