Conte aos seus amigos sobre este item:
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) - HBR's 10 Must Reads Harvard Business Review
Preço
R$ 123,90
excluindo impostos
Item sob encomenda (no estoque do fornecedor)
Espera-se estar pronto para envio 24 - 29 de set
Receba avisos sobre novos lançamentos de Harvard Business Review
O que dizem nossos clientes:
Adicione à sua lista de desejos do iMusic
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) - HBR's 10 Must Reads
Harvard Business Review
Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.
224 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 2 de abril de 2013 |
| ISBN13 | 9781422189887 |
| Editoras | Harvard Business Review Press |
| Páginas | 224 |
| Dimensões | 138 × 210 × 15 mm · 278 g |
| Idioma | Inglês |
![Cover for Harvard Business Review · HBR's 10 Must Reads on Managing Your Career: (featuring 'Five Ways to Future-Proof Your Career in the Age of AI' by Dorie Clark and Tomas Chamorro-Premuzic) - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/766/9798892793766.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-managing-your-career-featuring-five-ways-to-future-proof-your-career-in-the-age-of-ai-by-dorie-clark-and-tomas-chamorro-premuzic-hbr-s-10-must-reads-paperback-book&class=scaled&v=1779113601)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Artificial Intelligence - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/820/9798892792820.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-artificial-intelligence-hbr-s-10-must-reads-paperback-book&class=scaled&v=1768847129)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Leading Digital Transformation, Updated and Expanded (featuring "Discovery-Driven Digital Transformation" by Rita McGrath and Ryan McManus) - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/929/9798892792929.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-leading-digital-transformation-updated-and-expanded-featuring-discovery-driven-digital-transformation-by-rita-mcgrath-and-ryan-mcmanus-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762798948)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Building a Great Culture, Updated and Expanded (featuring "What People Get Wrong About Psychological Safety" by Amy C. Edmondson and Michaela J. Kerrissey) - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/967/9798892792967.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-building-a-great-culture-updated-and-expanded-featuring-what-people-get-wrong-about-psychological-safety-by-amy-c-edmondson-and-michaela-j-kerrissey-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762798948)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Communication, Updated and Expanded (featuring "The Surprising Power of Questions" by Alison Wood Brooks and Leslie K. John) - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/981/9798892792981.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-communication-updated-and-expanded-featuring-the-surprising-power-of-questions-by-alison-wood-brooks-and-leslie-k-john-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762798948)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Decision-Making, Updated and Expanded (featuring "The Irreplaceable Value of Human Decision-Making in the Age of AI" by Martin Reeves, Mihnea Moldoveanu, and Adam Job) - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/001/9798892793001.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-decision-making-updated-and-expanded-featuring-the-irreplaceable-value-of-human-decision-making-in-the-age-of-ai-by-martin-reeves-mihnea-moldoveanu-and-adam-job-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762798948)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Innovation, Updated & Expanded (featuring "What Is Disruptive Innovation?" by Clayton M. Christensen, Michael E. Raynor, and Rory McDonald) - HBR's 10 Must Reads (Paperback Book) [Updated & Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/025/9798892793025.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-innovation-updated-expanded-featuring-what-is-disruptive-innovation-by-clayton-m-christensen-michael-e-raynor-and-rory-mcdonald-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762798948)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt) - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/049/9798892793049.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-marketing-updated-and-expanded-featuring-marketing-myopia-by-theodore-levitt-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762672609)
![Cover for Harvard Business Review · HBR's 10 Must Reads for New Managers, Updated and Expanded (featuring “Becoming the Boss” by Linda A. Hill) - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/063/9798892793063.jpg?harvard-business-review-2026-hbr-s-10-must-reads-for-new-managers-updated-and-expanded-featuring-becoming-the-boss-by-linda-a-hill-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762798948)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Women and Leadership, Updated and Expanded (featuring "Stop Telling Women They Have Impostor Syndrome" by Ruchika T. Malhotra and Jodi-Ann Burey) - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/943/9798892792943.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-women-and-leadership-updated-and-expanded-featuring-stop-telling-women-they-have-impostor-syndrome-by-ruchika-t-malhotra-and-jodi-ann-burey-hbr-s-10-must-reads-paperback-book&class=scaled&v=1757938822)
![Cover for Michael D. Watkins · The First 90 Days, Newly Revised and Updated: Proven Strategies for Getting Up to Speed Faster and Smarter (Hardcover Book) [Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/859/9781647822859.jpg?michael-d-watkins-2027-the-first-90-days-newly-revised-and-updated-proven-strategies-for-getting-up-to-speed-faster-and-smarter-hardcover-book&class=scaled&v=1645561406)
![Cover for W. Chan Kim · Blue Ocean Strategy, Enhanced Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover Book) [Enhanced edition] (2026)](https://imusic.b-cdn.net/images/item/original/087/9798892793087.jpg?w-chan-kim-2026-blue-ocean-strategy-enhanced-edition-how-to-create-uncontested-market-space-and-make-the-competition-irrelevant-hardcover-book&class=scaled&v=1777031524)
