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The Experience Economy, Updated Edition B. Joseph Pine II Updated edition
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The Experience Economy, Updated Edition
B. Joseph Pine II
Offers examples including the US Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show approaches to scripting and staging compelling experiences, while staying true to the real economic conditions of the day.
256 pages, Illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de junho de 2011 |
| ISBN13 | 9781422161975 |
| Editoras | Harvard Business Review Press |
| Páginas | 400 |
| Dimensões | 137 × 209 × 28 mm · 480 g |
| Idioma | Inglês |
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