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Understanding Michael Porter: The Essential Guide to Competition and Strategy Joan Magretta
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Understanding Michael Porter: The Essential Guide to Competition and Strategy
Joan Magretta
If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. This title provides a summary of Porter's revolutionary thinking.
256 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 6 de dezembro de 2011 |
| ISBN13 | 9781422160596 |
| Editoras | Harvard Business Review Press |
| Páginas | 256 |
| Dimensões | 164 × 236 × 23 mm · 476 g |
| Idioma | Inglês |
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