Conte aos seus amigos sobre este item:
The Intention Economy: When Customers Take Charge Doc Searls
Preço
R$ 146,90
excluindo impostos
Item sob encomenda (no estoque do fornecedor)
Espera-se estar pronto para envio 23 de set - 5 de out
Receba avisos sobre novos lançamentos de Doc Searls
O que dizem nossos clientes:
Adicione à sua lista de desejos do iMusic
The Intention Economy: When Customers Take Charge
Doc Searls
Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want.
320 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de maio de 2012 |
| ISBN13 | 9781422158524 |
| Editoras | Harvard Business Review Press |
| Páginas | 320 |
| Dimensões | 241 × 161 × 27 mm · 517 g |
| Idioma | Inglês |
![Cover for Michael D. Watkins · The First 90 Days, Newly Revised and Updated: Proven Strategies for Getting Up to Speed Faster and Smarter (Hardcover Book) [Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/859/9781647822859.jpg?michael-d-watkins-2027-the-first-90-days-newly-revised-and-updated-proven-strategies-for-getting-up-to-speed-faster-and-smarter-hardcover-book&class=scaled&v=1645561406)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Managing Your Career: (featuring 'Five Ways to Future-Proof Your Career in the Age of AI' by Dorie Clark and Tomas Chamorro-Premuzic) - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/766/9798892793766.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-managing-your-career-featuring-five-ways-to-future-proof-your-career-in-the-age-of-ai-by-dorie-clark-and-tomas-chamorro-premuzic-hbr-s-10-must-reads-paperback-book&class=scaled&v=1779113601)
![Cover for W. Chan Kim · Blue Ocean Strategy, Enhanced Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover Book) [Enhanced edition] (2026)](https://imusic.b-cdn.net/images/item/original/087/9798892793087.jpg?w-chan-kim-2026-blue-ocean-strategy-enhanced-edition-how-to-create-uncontested-market-space-and-make-the-competition-irrelevant-hardcover-book&class=scaled&v=1777031524)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Artificial Intelligence - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/820/9798892792820.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-artificial-intelligence-hbr-s-10-must-reads-paperback-book&class=scaled&v=1768847129)
