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Reverse Innovation: Create Far From Home, Win Everywhere Vijay Govindarajan
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Reverse Innovation: Create Far From Home, Win Everywhere
Vijay Govindarajan
Offers an important step for companies looking to derive long-term value from emerging markets. This book also offers a glimpse at strategies from some of the world's leading companies - from EMC and Deere & Company, to P&G and Logitech.
256 pages, illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 10 de abril de 2012 |
| ISBN13 | 9781422157640 |
| Editoras | Harvard Business Review Press |
| Páginas | 256 |
| Dimensões | 159 × 240 × 14 mm · 476 g |
| Idioma | Inglês |
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