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Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future Jonah Sachs
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Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future
Jonah Sachs
Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize.
272 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 10 de julho de 2012 |
| ISBN13 | 9781422143568 |
| Editoras | Harvard Business Review Press |
| Páginas | 288 |
| Dimensões | 157 × 239 × 27 mm · 608 g |
| Idioma | Inglês |
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