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Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge Oded Shenkar
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Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge
Oded Shenkar
In the business world, imitation gets a bad rap. We see imitating firms as 'me too' players, forced to copy because they have nothing original to offer. This book reveals how imitation - the exact or broad-brushed copying of an innovation - is as critical to prosperity as innovation. It shows how savvy imitators generate huge profits.
256 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 15 de junho de 2010 |
| ISBN13 | 9781422126738 |
| Editoras | Harvard Business Review Press |
| Páginas | 256 |
| Dimensões | 149 × 215 × 23 mm · 385 g |
| Idioma | Inglês |
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