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Marketing Myopia - Harvard Business Review Classics Theodore Levitt
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Marketing Myopia - Harvard Business Review Classics
Theodore Levitt
Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay." This book illustrates that memories are short.
104 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 16 de junho de 2008 |
| ISBN13 | 9781422126011 |
| Editoras | Harvard Business Review Press |
| Páginas | 104 |
| Dimensões | 164 × 108 × 10 mm · 88 g |
| Idioma | Inglês |
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