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What Is Marketing? Alvin J. Silk
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What Is Marketing?
Alvin J. Silk
Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors.
224 pages, Illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de outubro de 2006 |
| ISBN13 | 9781422104606 |
| Editoras | Harvard Business Review Press |
| Páginas | 224 |
| Dimensões | 155 × 231 × 19 mm · 334 g |
| Idioma | Inglês |
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