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Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding D. Jackson
Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding
D. Jackson
Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.
202 pages, 1, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 6 de outubro de 2003 |
| ISBN13 | 9781403905192 |
| Editoras | Palgrave USA |
| Páginas | 179 |
| Dimensões | 166 × 242 × 8 mm · 446 g |
| Idioma | Inglês |