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Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding D. Jackson 1st ed. 2003 edition
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Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding
D. Jackson
Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.
179 pages, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 2003 |
| ISBN13 | 9781349509775 |
| Editoras | Palgrave Macmillan |
| Páginas | 179 |
| Dimensões | 156 × 231 × 14 mm · 281 g |
| Idioma | Inglês |
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