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Global Marketing: Understanding Marketing in a Globalized Business Environment Helen Millward
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Global Marketing: Understanding Marketing in a Globalized Business Environment
Helen Millward
Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.
400 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 3 de março de 2025 |
| ISBN13 | 9781398620117 |
| Editoras | Kogan Page Ltd |
| Páginas | 288 |
| Dimensões | 150 × 220 × 20 mm · 657 g |
| Idioma | Inglês |
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