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Global Marketing: Understanding Marketing in a Globalized Business Environment Helen Millward
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Global Marketing: Understanding Marketing in a Globalized Business Environment
Helen Millward
Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.
400 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 3 de março de 2025 |
| ISBN13 | 9781398620094 |
| Editoras | Kogan Page Ltd |
| Páginas | 288 |
| Dimensões | 171 × 240 × 21 mm · 496 g |
| Idioma | Inglês |
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