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Peopling Marketing, Organization, and Technology: Interactionist Studies in Marketing Interaction - Routledge Studies in Marketing Dirk Vom Lehn
Peopling Marketing, Organization, and Technology: Interactionist Studies in Marketing Interaction - Routledge Studies in Marketing
Dirk Vom Lehn
The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.
232 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 31 de janeiro de 2024 |
| ISBN13 | 9781138957978 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 272 |
| Dimensões | 150 × 220 × 20 mm · 453 g |
| Idioma | Inglês |