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Peopling Marketing, Organization, and Technology: Interactionist Studies in Marketing Interaction - Routledge Studies in Marketing Dirk Vom Lehn
Peopling Marketing, Organization, and Technology: Interactionist Studies in Marketing Interaction - Routledge Studies in Marketing
Dirk Vom Lehn
The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 26 de maio de 2025 |
| ISBN13 | 9781032669991 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 272 |
| Dimensões | 153 × 228 × 16 mm · 372 g |
| Idioma | Inglês |