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City Branding and Promotion: The Strategic Approach - Routledge Contemporary Perspectives on Urban Growth, Innovation and Change Waldemar Cudny 1º edição
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City Branding and Promotion: The Strategic Approach - Routledge Contemporary Perspectives on Urban Growth, Innovation and Change
Waldemar Cudny
The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.
186 pages, 15 Line drawings, black and white; 11 Halftones, black and white; 10 Tables, black and wh
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 2 de maio de 2019 |
| ISBN13 | 9781138488106 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 186 |
| Dimensões | 242 × 163 × 12 mm · 424 g |
| Idioma | Inglês |
![Cover for Waldemar Cudny · Festivalisation of Urban Spaces: Factors, Processes and Effects - Springer Geography (Hardcover Book) [1st ed. 2016 edition] (2016)](https://imusic.b-cdn.net/images/item/original/957/9783319319957.jpg?waldemar-cudny-2016-festivalisation-of-urban-spaces-factors-processes-and-effects-springer-geography-hardcover-book&class=scaled&v=1615063995)
