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Urban Events, Place Branding and Promotion: Place Event Marketing - Routledge Contemporary Perspectives on Urban Growth, Innovation and Change Waldemar Cudny 1º edição
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Urban Events, Place Branding and Promotion: Place Event Marketing - Routledge Contemporary Perspectives on Urban Growth, Innovation and Change
Waldemar Cudny
Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.
206 pages, 14 Line drawings, black and white; 9 Halftones, black and white; 9 Tables, black and whit
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 7 de outubro de 2019 |
| ISBN13 | 9781138354395 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 206 |
| Dimensões | 242 × 162 × 14 mm · 488 g |
| Idioma | Inglês |
| Editor | Cudny, Waldemar |
![Cover for Waldemar Cudny · Festivalisation of Urban Spaces: Factors, Processes and Effects - Springer Geography (Hardcover Book) [1st ed. 2016 edition] (2016)](https://imusic.b-cdn.net/images/item/original/957/9783319319957.jpg?waldemar-cudny-2016-festivalisation-of-urban-spaces-factors-processes-and-effects-springer-geography-hardcover-book&class=scaled&v=1615063995)
