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Digital Business: AI, Strategy, Management & Transformation Annmarie Hanlon 2 Revised edition
Digital Business: AI, Strategy, Management & Transformation
Annmarie Hanlon
Digital business is no longer just a marketing buzzword - it is the strategic backbone of the modern organisation. This second edition of Digital Business by best-selling author Annmarie Hanlon provides a comprehensive, business-first guide to digital strategy. Integrating the well-recognised Business Model Canvas throughout, the book offers a clear, actionable framework for navigating digital change in the era of AI.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| A ser lançado | 10 de abril de 2027 |
| ISBN13 | 9781036243722 |
| Editoras | SAGE Publications Ltd |
| Dimensões | 150 × 220 × 20 mm · 500 g (Peso (estimado)) |
| Idioma | Inglês |
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