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The SAGE Handbook of Social Media Marketing Annmarie Hanlon
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The SAGE Handbook of Social Media Marketing
Annmarie Hanlon
This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales.
544 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 27 de junho de 2022 |
| ISBN13 | 9781529743784 |
| Editoras | SAGE Publications Ltd |
| Páginas | 552 |
| Dimensões | 252 × 181 × 36 mm · 1,14 kg |
| Idioma | Inglês |
| Editor | Hanlon, Annmarie |
| Editor | Tuten, Tracy L. |
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