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The Balanced Scorecard: Translating Strategy into Action Robert S. Kaplan
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The Balanced Scorecard: Translating Strategy into Action
Robert S. Kaplan
Provides the management system for companies to invest in the long term - in customers, in employees, in product development, and in systems - rather than managing the bottom line to pump up short-term earnings. This title attempts to change the way you measure and manage your business.
336 pages, index
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de setembro de 1996 |
| ISBN13 | 9780875846514 |
| Editoras | Harvard Business Review Press |
| Páginas | 336 |
| Dimensões | 165 × 233 × 26 mm · 662 g |
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