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The Economics and Financing of Media Companies: Second Edition Robert G. Picard 2 Revised edition
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The Economics and Financing of Media Companies: Second Edition
Robert G. Picard
Employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. This book surveys the structures and operations of various media, including their business characteristics and business models, how they differ from other products and services, and why failure rates are so high.
270 pages, black & white tables, figures, charts
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 24 de maio de 2011 |
| ISBN13 | 9780823232574 |
| Editoras | Fordham University Press |
| Páginas | 286 |
| Dimensões | 152 × 228 × 16 mm · 385 g |
| Idioma | Inglês |
![Cover for Robert G. Picard · Media and Communications Policy Making: Processes, Dynamics and International Variations - Palgrave Global Media Policy and Business (Paperback Book) [2020 edition] (2020)](https://imusic.b-cdn.net/images/item/original/724/9783030351724.jpg?robert-g-picard-2020-media-and-communications-policy-making-processes-dynamics-and-international-variations-palgrave-global-media-policy-and-business-paperback-book&class=scaled&v=1588552232)
