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The Economics and Financing of Media Companies: Second Edition Robert G. Picard 2 Rev edition
The Economics and Financing of Media Companies: Second Edition
Robert G. Picard
Using contemporary examples from American and global media companies, this book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms.
270 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 24 de maio de 2011 |
| ISBN13 | 9780823232567 |
| Editoras | Fordham University Press |
| Páginas | 286 |
| Dimensões | 159 × 236 × 19 mm · 521 g |
| Idioma | Inglês |