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Review of Marketing Research - Review of Marketing Research Malhotra 2 Revised edition
Review of Marketing Research - Review of Marketing Research
Malhotra
Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies.
352 pages, tables, figures, bibliographic references, index
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de novembro de 2005 |
| ISBN13 | 9780765613059 |
| Editoras | Emerald Publishing Inc |
| Páginas | 256 |
| Dimensões | 174 × 246 × 18 mm · 666 g |
| Idioma | Inglês |
| Editor | Malhotra, Naresh K. |