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Review of Marketing Research - Review of Marketing Research Malhotra 1º edição
Review of Marketing Research - Review of Marketing Research
Malhotra
The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, methodologies, empirical studies, emerging trends, and international developments.
368 pages, tables, figures, illustrations, index
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 30 de setembro de 2004 |
| ISBN13 | 9780765613042 |
| Editoras | Emerald Publishing Inc |
| Páginas | 352 |
| Dimensões | 174 × 246 × 23 mm · 666 g |
| Idioma | Inglês |
| Editor | Malhotra, Naresh K. |