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Brand Psychology: Consumer Perceptions, Corporate Reputations Jonathan Gabay Re-issue edition
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Brand Psychology: Consumer Perceptions, Corporate Reputations
Jonathan Gabay
Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and why some survive crises while others don't.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 3 de março de 2016 |
| ISBN13 | 9780749479107 |
| Editoras | Kogan Page Ltd |
| Páginas | 440 |
| Dimensões | 164 × 806 × 28 mm · 2,66 kg (Peso (estimado)) |
| Idioma | Inglês |
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