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Brand Psychology: Consumer Perceptions, Corporate Reputations Jonathan Gabay
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Brand Psychology: Consumer Perceptions, Corporate Reputations
Jonathan Gabay
Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and why some survive crises while others don't.
440 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 3 de março de 2015 |
| ISBN13 | 9780749471736 |
| Editoras | Kogan Page Ltd |
| Páginas | 440 |
| Dimensões | 156 × 235 × 25 mm · 682 g |
| Idioma | Inglês |
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