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Luxury World: The Past, Present and Future of Luxury Brands Mark Tungate
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Luxury World: The Past, Present and Future of Luxury Brands
Mark Tungate
Discover the strategies behind luxury brands, including how they position themselves as truly elite products or services, who their customers are and how they retain them, and what the future holds
274 pages, 1, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 3 de outubro de 2009 |
| ISBN13 | 9780749452636 |
| Editoras | Kogan Page Ltd |
| Páginas | 272 |
| Dimensões | 166 × 242 × 23 mm · 552 g |
| Idioma | Inglês |
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