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Branded Male: Marketing to Men Mark Tungate
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Branded Male: Marketing to Men
Mark Tungate
Explore the evolution of marketing to men and the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion.
256 pages, col. Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 3 de fevereiro de 2008 |
| ISBN13 | 9780749450113 |
| Editoras | Kogan Page Ltd |
| Páginas | 256 |
| Dimensões | 156 × 467 × 17 mm · 256 g |
| Idioma | Inglês |
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